OP-ED: The Importance of Customer Service

Here are some of my thoughts regarding the importance of customer service. More so than technical skill, there is nothing that is more important than customer service in retaining customers and ensuring that they recommend you to their friends and family. I originally wrote this post in response to an article I had read on the Harvard Business Review regarding the "stickiness" of customers, but as I continued to think about the subject I changed my angle a bit. It became more of what I would promise my clients if they decide to work with me.